Industry: Technology

Master’s Software is a Nagpur based software development firm pioneering in ERP Software Development. They are associated with many of the educational Institutions all over the country since years. They wanted to change the branding model to make it more uniform and well managed.

Though after years of legacy in ERP field they didn’t want to represent themselves as software giant. They wanted to represent themselves as a friend to the education system. A company that is neither small nor huge but on the way to growth.

The New Logo:

After a detailed research and a lot of discussion with the client, our team came up with a new branding strategy starting with the logo. We revamped the logo to be more feasible on digital and print platforms.

A not too dominant but unique symbol was a solution provided by us. A detailed descriptive break down on the logo is given in the next slide.

The ‘Steps’ Concept:

DESCRIPTION

As we know MS creates ERP software for Educational Institutes and has replaced established giants by providing simplified and better software, so we have tried to portray the trustworthy nature of the company in the logo. The logo gives a feel of experience and dedication towards work. It also shows the company’s problem solving approach and contribution in their client’s success. Following are the visual elements and their hidden meaning in the logo.

Stairway to Success

The perspective is a clever depiction of steps which can be associated with climbing the steps one by one and finally reaching the top.

The Perfect Grid

The logo has been designed in a perfect grid so that recreating the logo is simple and visually it looks cleaner and appealing to the human eye and brain. And the proportions are close to the golden ratio.

After a detailed research and a lot of discussion with the client, our team came up with a new branding strategy starting with the logo. We revamped the logo to be more feasible on digital and print platforms.

A not too dominant but unique symbol was a solution provided by us. A detailed descriptive break down on the logo is given in the next slide.

Branding System:

Part 1 - Stationery:

Using the ‘Steps’ concept forward we created a few themes for their branding. The shapes, the layouts and the colors were standardized to give the stationery a uniform look and feel complementing the personality of the company.

Branding System:

Part 2 - Company Brochure:

Taking the ‘Steps’ concept ahead we developed info-graphic & patterns for the company brochure.

The layout was creative enough to make a difference yet simple enough to understand.

The idea was to represent the brand as a faithful and innovative service provider to the Nation.

Branding System:

Part 3 - Product Brochure:

The R-F Campus Brochure was a whole new take on the company & the branding model as the targeted audience were Colleges (Both the Administration and Students). Keeping the varying point of views of the age groups, we created a design that was a balance of both the generations. The combination of youthful modern layout & pictures with a more mature and classic color theme i.e. Black, White and Blue, helped us to achieve a perfect fusion of modern and classic style.

The ‘Steps’ concept for the branding helped us to keep the design in sync with the brand while at the same time giving us the liberty to explore & experiment with a new style.