Xtreme was a fresh brand in the process of building.They specialize in Agricultural Product Based Beverages. They approached us for their initial branding.
The Xtreme name was chosen to be out of the box. So we had to create a logo which could bind it to the Industry i.e. Beverages. As it is an agriculture based company so we created a logo that will represent both agriculture & beverages. It had to be simple and legible enough to go with any of the products trademarks and packaging design. The end result was a Simple oval emblem with two elements that represented it all in the smallest size.
One of the initial products of Xtreme was flavored fruit drinks. Our team researched on the current packaging design trends in the market. So we decided to take a darker color theme with minimum effects. Result was a simple elegant design that stood out from similar products in the market.
The Elixir of Nature’ Campaign was conceptualized and created to promote Xtreme Packaged Drinking Water. Main objective was to give the product a luxurious image.