OHNO is an upscale restaurant lounge situated in the heart of Nagpur, an emerging urban township in India. Naturally, the establishment initially faced a pressing need to position itself optimally in the eyes of potential customers.
That is where the design magicians at Thinkin’ Birds came to the rescue. They first set out to carve a brand identity for the business in a manner that reflected its true value proposition. Specifically, they hatched a vibrant, hip theme for all the graphic and logo elements - one that would resonate seamlessly with the rest of the interiors and in-store details. To this end, they carefully honed the fonts, color scheme, and other visual attributes to produce an authentic voice for the brand. The charming menus for the food and beverages offered then delivered just the perfect icing on the cake for the owner. The lounge now holds both a unique brand identification and a way to express its personality directly in its offering section.